For blogs sake!

I am sure that every blogger wonders what to write about sometimes. Certainly here at emediates we try and write often and about diverse subjects that reflect our team, our clients and our work. So we don't really struggle for ideas, but, what should a blogger really write about? And how often?

Well that depends on your objective. emediates view is that blogs fall into two categories, personal and professional. Personal blogs are about sharing your experiences with others and have no real business or financial motivation. Therefore personal blogs can be about anyone and anything. Personal blogs can be updated as often as you like. Once a day, once a year, it doesn't matter. If your objectives are just to share your thoughts and experiences then traffic will never be that important to you.

Professional blogs however are a whole different scenario. If you intend to use your blog to boost your online presence, improve your sales or add content to your website then you should think very carefully about what to write about and how often.

It is best to find a niche subject for a professional blog and write detailed articles as often as the subject allows. Don't think you need to write every day, you will just end up repeating yourself and adding no real value for your readers. However, you need to keep readers interested, otherwise you will notice a dip in traffic and not achieve your objectives. Finding the right frequency can be a balancing act - here at emediates we suggest once a week unless a new piece of information or innovation becomes available.

Remember, your blog should be just one part of your online marketing strategy. You should consider article directories, pay-per-click and social networking as well. You should always assess the success of your blogs and if necessary reduce or increase your blogging frequency.

emediates offer tailored SEO advice for businesses all over the UK. So if you're losing interest in your blog, don't give up, give us a call and we'll complete a special online health check and help you get the best out of your business.