Top 5 Search Engine Optimisation myths
1. SEO techniques are changing too fast: Small agencies cannot keep pace!
While search engine technology is indeed always changing the underlying principles remain the same. Create an interesting and dynamic website, with a well designed structure and consistent navigation and you are well on the way. A little time and effort to get the basics right will go a long way. emediates websites are developed in with search engines in mind and therefore ready to be used in conjunction with SEO campaigns.
2. Submitting a website is time consuming, it seems to take forever and therefore is expensive!
While you can manually submit *ALL* the pages on your website, chances are that by submitting the main pages once, to the correct search engines, the other pages will be picked up quickly. This saves time and therefore money, here at emediates we know just which directories and search engines to target.
3. SEO is risky, one false move and you could end up blacklisted forever.
emediates only practice the so called 'white hat' techniques of SEO. We never advocate trying to trick a search engine. A properly structured and honest campaign carries no risk whatsoever.
4. Keyword and META is all I need to achieve good rankings.
While this used to be the case - things have moved on. The content and structure of your website is now far more important then keywords and meta description tags. Here at emediates we invest time and effort at the start of a project to ensure that we get the basics of SEO there in your website.
5. SEO is quick and your site will rise rapidly.
SEO takes time and patience. But, if done properly the rewards are well worth the wait. A successfull SEO strategy will see a substantial return on investment. To make sure your SEO is performing as expected we work with our clients to develop a monthly review process to monitor performance.
If you have a website and you need our help with your SEO campaign then please contact hotdog@emediates.co.uk for more information and free advice.