Search Engine Optimisation

As an business owner, if something doesn't contribute to your bottom line, why would you do it?

Having improved search engine rankings is no exception, but exactly what are the benefits for your business?

Search engine optimisation or SEO is a practice that can be difficult to understand and if you choose the wrong partner frustrating to implement.

Here at emediates we go to great lengths to help our clients achieve their goals within their online marketing budget. Below are some examples of what a good SEO campaign could achieve for your business.

  1. Increased profit - Improved search engine rankings will make your website more visible on the internet and has been proven to boost enquiries, sales and therefore your profits.
  2. Cut costs - Compared to other forms of marketing i.e. media advertising, direct mail, telesales etc, SEO is a more cost-effective way of acquiring new leads and customers
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  3. Return on Investment - With it's combination of boosting sales and at a lower cost per sale, SEO can provide you with a better ROI than other forms of marketing.
  4. Quality enquiries - By using the right combination of keywords SEO can encourage enquires from the customers you want to speak to.
  5. Reach a bigger audience - The world is your oyster. SEO can expose your business to customers across the world if you want to.
  6. Making you money while you rest - What other form of promotion works for you 24 hours a day, 7 days a week, 365 days a year?
  7. Building long-term value - Because the relative cost of SEO reduces the longer you run a campaign, the long-term value of search engine generated sales increases.

Some facts to support our claims

  • In June 2009 there were 48 million UK Internet users, 85% of which use search engines
  • 40% of organic SEO users aware of their return on investment achieve results of over 500%
  • 5 million people in the UK spent £104 million on the Internet on Christmas day 2008

If you have an exisiting website and would like help creating and monitoring a SEO campaign then please contact us for more advice and information.